Posing in a series of figure-hugging dresses, Michelle Mone seems delighted to show off her trim new physique.
Now looking almost as slender as the glamorous models she employs, the bra tycoon boasts she has lost an incredible six stone.
Naturally, however, the newly slim-line millionaireness is not simply flaunting her weight-loss just for the sake it.
Ever the businesswoman, the 37-year-old has released these photos as a way of promoting her latest money-making venture.
The entrepreneur, who received an OBE for services to lingerie in the recent New Year Honours List, is launching a new range of slimming pills.
And even though an earlier brand of her tablets was condemned as useless by nutritionists, Mrs Mone is touting herself as the best example of what they can achieve.
A few years ago when her business was in trouble and her marriage was under pressure, she ballooned to a size 22 and weighed almost 18 stone.
Now, with her underwear empire back on track, she is a shadow of her former self - a size 12 who weighs just 11 stone.
